Tuesday, January 29, 2008

J.J. Abrams: The mystery box

This is an interesting talk by J.J. Abrams about the concept of confusion and withholding information being a very good way to capture audiences. My friend and colleague Adam Ely has this posted already... but for those of you who don't know Adam's blog, watch the video below.

More videos about new and upcoming ideas and technology can be found on TED here.

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